PSA inspiration

I came across this Youtube video while researching for my PSA. I thought the video was very effective in conveying the message of reducing food waste by looking at things from the perspective of a strawberry. Following the life of a strawberry from start to end was a great way to get the point across by making the viewers feel connected, in some senses, to the strawberry over the course of the video (especially the scenes of “love” between the berries and the other fruit). The angles were very effective in making the strawberry seem more personable, like it was almost a person. The dumping of the strawberries in the trash was sudden, and hit the right nerve for viewers. This PSA reminded me of the ikea ad shown in class so it was interesting to see how effective videos share a lot of the same principles.