A couple of weeks ago, I visited the MoMA and was drawn to the typography featured in the Engineer, Agitator, Constructor: The Artist Reinvented exhibit. Instead of arranging text in symmetric columns, designers of the New Typography movement organized text in asymmetrical blocks. Sans serif typography and intentional white space were emphasized in prints, brochures, and advertisements. In particular, I was drawn to Herbert Bayer’s works, which featured an all-lowercase, sans serif typeface.
Read more about the exhibit here
S21 DSGN 264-402 