Many First Nations people are reluctant to get the vaccine. They mistrust the health system due to firsthand experiences with discrimination and harmful practices. This PSA uses the voice of Terry Teegee, the regional chief of the Assembly and a needle that transforms from a feather drawn in the Northwest coast style to convey its message that the vaccine is safe.
I was struck by the smooth transitions used in this animation as well as the comforting atmosphere created by the “bouncy” animation style. The creators also paid lots of attention to detail as even background images are constantly moving.
S21 DSGN 264-402 