“Aesop Wines”

As a consumer psychology minor, I love seeing how design can work itself into product marketing. A London-based studio made this design from a pattern that imitates the interaction of the foggy mountains and sunlight in Northern California. Many wine connoisseurs know Northern California as wine country. With bottles ranging from $30-$50, the demographic most likely belongs to a higher income, or has a great appreciation for wine. In turn, demographic most likely either visited or wants to visit wine country. The abstraction of the Northern California mountains scene onto the bottle could trigger customers’ memory of a memorable wine tasting weekend. If a photograph of Northern California was posted instead, that may be more of a specific mountain or site that most customers may not relate to. But by conceptualizing the setting, the London studio has captured the essence of what is either desired or sensorally remembered of Northern California, and captures more customers this way.

Linked article here.