After our lecture discussing the shift in logos for both Instagram and Google, as well as our analysis of the food advertisement, I thought about the iconography used in America’s most beloved fast food chain. McDonald’s has been around for nearly 100 years and this article chronicles the evolution of its logo design from text heavy to a simplistic set of arches. I think that this pattern is common among many brands, when once they establish themselves they are able to simplify their logos to symbols, and eventually create a universal association with that symbol to their brand. This evolutionary pattern of logos really emphasizes the power of design in branding and marketing.
Link to article: https://inkbotdesign.medium.com/history-of-the-mcdonalds-logo-design-abb29ef78741
S21 DSGN 264-402 